SYLLABUS
Course: UMGT 365-01 Developing a Small Business
Fall
2003/ Uptown - Norman Mayer 102
Thursday evenings
Instructor: G. Geoffrey Lutz
glutz@tulane.edu
Pager: 551-0539
Office Hours: I
will be available most evenings before or after class and by prior
arrangement. You may also reach me by
email or phone to discuss any questions you may have or to set up an
appointment.
Course Objective: This
course provides a realistic treatment of the inception, planning, and
development of a small business, with particular attention to the fit between
business and entrepreneur. This objective can only be achieved through a joint
effort. I will work to keep the class
interesting and challenging, and expect class participation and self-study on
your part.
Text: Small Business Management: An Entrepreneurial
Emphasis,
11th or 12th edition, Longenecker, Moore & Petty,
2003, ISBN 0-324-06554x
Grading: Quizzes/Homework/In-Class Exercises 25%
Mid-Term Exam 25%
Final Exam 25%
Business
Plan / Presentation (if time permits) 25%
Since quizzes, homework, and
in-class exercises comprise 25% of the final grade in this class, consistent
attendance is essential. I expect you to attend class on a regular basis. Class
lecture and discussions will supplement text materials, and will be included as
an important aspect of the exams. Keep
in mind that you are responsible for everything discussed or handed out in
class. Further, no make-up assignments will be allowed and no late assignments
will be accepted. If a student is absent on an
assignment day or does not turn an assignment in prior to being absent, he or
she will receive a 0. You will be
allowed to drop one quiz/homework/in-class exercise assignment.
94 and above = A 74 – 76 = C
90 – 93 = A- 70 – 73 = C-
87 – 89 = B+ 67 – 69 = D+
84 – 86 = B 64 – 66 = D
80 – 83 = B- 60 – 63 = D-
77 – 79 = C+ 59
and below = F
All
assignments are to be typed; in other words, handwritten work is unacceptable.
Exams: Exams will be some
combination of essay and application questions.
Grades on all written answers will be based on both the content and the
structure of the answer. Exams will cover
both assigned readings and additional materials covered in class. Therefore, if you miss class, be sure to
obtain any class materials missed.
No make-up exams will be given except under highly extenuating
circumstances and with prior approval of the instructor. Two conditions must be met to warrant
approval: (1) there is an emergency,
which the student discussed with me before missing the exam, and (2)
documentation of the emergency situation is provided. Otherwise, the student will receive 0 points
for that exam.
Schedule: Class Date
1 8/28 Introduction;
Expectations; Overall Look
2 9/04 Chapter
1: The Winning Hand of Entrepreneurship
3 9/11 Chapter
2: Strategies that Capture Opportunities
4 9/18 Myers-Briggs
Type Indicator
5 9/25 Chapter
5: Startups and Buyouts
6 10/02 Finding
and Defining Your Target Market
7 10/09 Chapter
7: The Family Business
8 10/16 Mid-term
exam on the material presented
thus far; Business plan ideas due.
9 10/23 Chapter
8: The Role of the Business Plan
10 10/30 Chapters
10 & 11: Management Team,
Organizational
Forms, & Strategic
Alliances/Selecting a
Location & Planning the Facilities
11 11/06 Chapters
9 & 17: Developing the Marketing Plan/
Promotional
Strategies
12 11/13 Chapters15
& 19: Customer Service, Product &
Distribution/Managing
Human Resources
13 11/20 Chapters
13 & 22: Finding Sources of
Financing/Evaluating
Financial Performance
- 11/27 No Class: Thanksgiving
14 12/04 Business
plans due; Presentations
15 12/11 Final
Exam