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All
accounting courses are subject to the nine-course (27 credit) limit on
business, management and related courses. This rule does not apply to
students with a baccalaureate degree wishing to take accounting courses in order to sit for the CPA
exam.
BSAC 111 Elementary Accounting I (3)
Instructors: Nicholas A. Genovese, Jr., CPA, CPM,
MBA and Tarann
Cooks, MPA, John Hemstreet
An introduction to the principles of accounting. Topics include:
recognition of revenue and expenses for income determination, proper
classification of balance sheet items, and income statement and balance
sheet preparation. Students learn to prepare adjusting entries, closing
entries and worksheet presentations necessary for monthly financial
statements. The principle and theories behind the proper accounting
treatment of cash, accounts receivable, inventories, prepaid expenses,
marketable securities and fixed assets are studied.
sample syllabus
BSAC 112 Elementary Accounting II (3)
Instructors: Nicholas A. Genovese, Jr., CPA, CPM,
MBA and Joseph
R. Danos, Ph.D., CPA, John Hemstreet
Prerequisite: 111 or equivalent
Continuation of the study of financial accounting with a detailed
study of liabilities and ownership interests for partnerships and
corporations. Introduction to statements of changes in financial
position, consolidated statements, cost accounting, and the effect
of taxes on business decisions.
sample syllabus
BSAC 220 Special Topics in Accounting
(1-3)
BSAC 221 Intermediate Accounting I (3)
Instructor: Nicholas W. Lafranz III, CPA
Prerequisite: BSAC 112 or equivalent
Review and extension of the complete accounting process, financial
statement preparation and accounting for assets. Study and application
of accounting theory to problems of classification and valuation in
preparation of the balance sheet and income statement.
sample syllabus
BSAC 222 Intermediate Accounting II
(3)
Instructor: Nicholas W. Lafranz III, CPA
Prerequisite: BSAC 112 or equivalent
Continuation of the study and application of accounting theory to
the balance sheet and income statement, including accounting for
liabilities and corporate ownership interests, and the flow of funds.
Contemporary accounting development and problems.
BSAC 331 Cost Accounting (3)
Instructor: M.T. (Tommy) Huntsman
Prerequisite: BSAC 112 or equivalent
A study of the accounting methods and procedures peculiar to
manufacturing activities. Emphasis is placed on product costing in
accordance with generally accepted accounting principles under various
costing methods.
sample syllabus
BSAC 341 Income Tax (3)
Prerequisite: 112 or equivalent (intermediate accounting recommended)
A basic study in federal income tax concepts with emphasis on
individual taxation, especially as it relates to income, capital gains,
exemptions, credits, and deductions.
BSAC 342 Corporate Tax (3)
Prerequisite: 112 or equivalent
Continuation of the basic study of federal income tax with emphasis on partnerships, trusts, corporations, and estates.
BSAC 451 Auditing (3)
Prerequisite: BSAC 221 or 222 or equivalent
This course involves the study of the principles of auditing at an
intermediate level. Theoretical as well as practical applications are
reviewed. These applications are studied at great length in each area
of audit responsibility, i.e., requirements for each balance sheet
classification and analysis and tests of revenue and expense
classifications. Statistical sampling techniques are reviewed. Case
studies supplement the lectures, and students create standard and
tailored audit programs.
BSAC 562 Advanced Accounting (3)
Prerequisite: BSAC 221 or 222 or equivalent
Special accounting problems in the area of partnerships, installment
and consignment sales, mergers, consolidations, translation of
financial statements of foreign affiliates, and accounting for estates,
trusts and governmental units.
These courses are subject to the nine-course (27 credit) limit on business, management and related courses.
BSBL 340 Legal Aspects of Business (3)
Instructors: Ronald P. Whittington and Newell D. Normand
A
practical approach to law as it affects the business person and the
consumer. The primary focus is on the laws of contracts; the
requirements and the rights and obligations they create. The relief
granted to debtors through bankruptcy and the resulting detriment to
creditors are studied with emphasis on precautionary measures. Finally,
the consequences of willful or negligent acts are carefully treated.
sample syllabus
BSBL 345 Commercial Law (3)
This
course is designed to show students the connection between law and
business; give students basic knowledge of the fundamental concepts,
principles, and rules of law that apply to business transactions,
especially in the areas covered by the La. CPA examination; and to
develop the ability to apply this knowledge to specific situations with
good judgement.
BSBL 220 Special Topics in Business Law (1-3)
CSEN 331 Business Report Writing
Instructor: Roger
Gorman and Clara
Houston
This course addresses skills for writing in the business environment.
Students learn to differentiate various styles and voice and the
documents and occasions appropriate for them.
sample syllabus
CRST 125 Introduction to Casino Resort
Studies
The course is an introduction to the growing casino resort industry.
It will integrate the knowledge required to operate and manage the
multidimensional business of a Casino Resort to include: gaming
operations, hotel operations, food and beverage operations, marketing,
retail operations, and financial controls.
CRST 221 Casino Resort Financial Accounting
Prerequisite: CRST 125. An introduction to the
principles of accounting that uses the casino resort industry and
hospitality accounting principles and practices pursuant to the
industry’s uniform systems. Topics include: theories, practices
underlying the accounting process, recording of business tractions,
basic balance sheet and income statement preparation, adjusting
and closing entries, calculation of accrued expenses and depreciation,
inventory valuation and bank reconciliations, accounting for partnerships
and corporations, preparing the statement of cash flow and the analysis
and interpretation of financial statements.
CRST 224 Casino Resort Food and Beverage
Prerequisite: CRST 125. During this course the
student will study the food and beverage department of a large casino
resort and how it is managed. Of particular importance is how the
casino views its food and beverage service in relationship to the
image of customer satisfaction that the casino is striving for.
CRST 225 Casino Resort Marketing
This course helps students to develop an understanding of marketing
management, the process through which organizations analyze, plan,
implement and control programs to develop and maintain beneficial
exchanges with target buyers. Effective marketing management is
critical for long-term success of any casino resort complex, because
this function ensures that the firm attracts, retains and grows
customers by creating, delivering, and communicating superior customer
value. In this course students will learn how to: evaluate the marketing
environment, analyze and identify market opportunities, define and
select target customers, plan marketing programs and learn about
the 4-P’s of marketing and implementing and controlling marketing
plans. Note: Counts as UMKT 320 Introduction to Marketing.
CRST 227 Introduction to Casino Resort
Hotel Management
The casino resort hotel is normally the second largest contributor
of profits to the casino complex and is also the first service that
is traditionally “comped” to loyal patrons. This course
deals with how a casino resort hotel is managed in order to serve
the needs of the guests and the needs of the casino in attracting
patrons. Students will learn how work is performed and how activities
are coordinated within and between hotel departments, and its relationship
especially to the casino profit center.
CRST 233 Casino Resort Human Resources
Prerequisite: CRST 125. Students will apply both practical and ethical
management approaches in accordance with the special concerns of
contemporary HRM Department in the casino resort industry. The course
will cover legal considerations of personnel management, the organizational
challenges of meeting client needs in a variety of services, and
the psychological frameworks of inter- and intra-office communications.
Issues also include sexual harassment, attracting, selecting and
retaining quality employees, equal opportunity employment, signs
of “high risk” behavior, and security issues. Note:
Counts as HRDV 333 Human Resource.
CRST 303 Casino Resort Information
Systems
Prerequisite: CRST 221 and suggest CRST 341. This
course gives an overview of information systems with applications
of how it is used in the casino resort industry. Of particular interest
is the tracking of monies, hotel rooms, patron identification, and
game operations. Note: Counts as the computer requirement.
CRST 311 Addictive Behavior and Gambling
Prerequisite: CRST 125. This course will provide
students with information on addictive behaviors that a small percentage
of casino guests develop related to their gambling. Topics covered
include history of gambling, language of the gambler, recognition
of problem and compulsive gamblers, alcohol, drugs, cultural aspects,
family involvement, ethical issues, and intervention on the problem
gambler. Also covered are treatment programs, and how they work
for problem gamblers.
CRST 325 Quantitative Methods/Applications
Prerequisite: CRST 125 (and statistics course is
suggested). This course introduces students to quantitative methods
and applications used in the casino industry. Develops the techniques
and methods for computing the probabilities, expected values, and
house percentages of casino games and analyzes the effects of changes
in playing rules and payoff odds. Probability is fundamental to
the concept of gaming and is the basis for control and regulations
of gaming activities.
CRST 341 Casino Resort Financial Controls
Prerequisites: CRST 221 or BSAC 111, and CRST 225.
The course integrates the areas of financial accounting and finance
and applies the interpretive and analytical skills of each to casino
resort situations. Topics include current asset management, interpretation
of financial statements and operating reports, budgeting and forecasting
methods, short-term financing, capital budgeting, long-term financing,
operating agreements, capital investment analysis, financial feasibility,
project and general financing, valuation techniques, and measuring
value for stakeholders. Examples will be drawn exclusively from
the casino resort industry.
CRST 391 Casino Resort Customer Service
Prerequisite: CRST 225. The course introduces service
operations management and operations research methods appropriate
for the casino resort industry. The methods, which are based on
principles of scientific management, are applied using examples
drawn from common operational situations. The evaluation, design,
and management of casino resort service delivery systems through
operations management topics from a service perspective. Included
are other related topics such as customer satisfaction and managing
organizational change. The overriding goal of the class is to provide
students with the skills and understanding necessary for decision
making using quantitative data. Examples will be drawn exclusively
from the casino resort industry and focus on providing excellent
customer service and measurement of such delivery systems.
CRST 401 Special Topics
(This course number reserved for special topics in casino resort
studies).
Prerequisite: CRST 125.
CRST 407 Casino Resort Leadership and
Group Dynamics
Prerequisite: Senior taken in last year. This course
focuses on leadership and managing people in a casino resort. Students
develop theoretic lenses for understanding people and group dynamics
in organizations, and practical tools for accomplishing personal
and organizational goals. Topics include: individual differences,
conflict management, problem-solving, power and influence, motivation,
leadership, coaching and counseling, and group process. Students
learn through the case method, self-assessments, experiential exercises,
readings, discussions, papers, and group activities.
CRST 410 Casino Resort, Security and
Surveillance
Prerequisite: CRST 125. Analysis of contemporary
security and surveillance concerns specific to the casino resort
industry: encompassing casino operations, lodging, food and beverage
spa and clubs, retailing, and medical service. Includes development
of security department organization, surveillance operations, fraud
analysis, risk management, asset protection, loss prevention, disaster
control, crisis communications, industrial safety, casino security
and emergency action planning.
CRST 417 Legal, Regulatory, and Security
Issues
Prerequisite: CRST 125. This course covers the
legal and regulatory requirements as found in most gaming jurisdictions
in the United States. Of particular interest will be the regulatory
and legal issues for Mississippi and the Federal government. Security
is discussed in the context of assuring that all legal and regulatory
requirements of the casinos are being faithfully fulfilled.
CRST 440 Casino Resort Operations Integration
Prerequisite: CRST 221, CRST 341. This course presents
a view of how the individual operating components of the casino
resort are integrated into a single profit center. The class will
examine functions that overlap and impact the casino resort as a
whole. In a reverse perspective, the contribution of each component
to the whole will be assessed. How does the component add to the
overall attraction of casino resort and what is the financial contribution
of each operation?
CRST 450 Internship
Prerequisite: Senior and taken in last year of
study (must have at least 5 core courses completed). This course
is to be taken during the last semester that a student attends school
to complete their associate’s degree in casino resort studies.
During this course, a student will work at a casino under the supervision
of the management at the casino and keep a journal of this experience.
The student will also be required to create a polished resume and
consider strategies for finding employment in the particular area
of a casino that they would enjoy working in.
CSEC 100 Economics for Non-Majors
(3)
Instructor:
Kay L.
McLennan
This course covers the basic concepts and analytical techniques
used in both microeconomics and macroeconomics. Topics include:
consumer choice; firm profit maximization; product, labor, capital,
and financial markets; the short-run and long run macroeconomic
models; aggregate demand and supply; and the determinants of macroeconomic
policy. This course will first be offered Spring 2006.
Note: Only School of Continuing Studies students can receive credit for this
course, and students will only receive credit for CSEC 100 OR CSEC
101.
sample syllabus
CSEC 101 Introductory Microeconomics
(3; online)
Instructor:
Kay L.
McLennan
An introduction to theory of prices and the allocation of resources.
Topics include the pricing of goods and services, the determination
of wages and returns to capital, market structure, and international
trade.
sample syllabus
These courses are subject to the nine-course (27 credit) limit on business, management and related courses.
BSFN 221 Introduction to Finance (3)
Instructors: Ronald J. Dyer and Lionel S. Booth
Analysis
of business opportunities and problems from the financial manager’s
point of view. Special emphasis on determining discounted cash flow,
analytical techniques and methods used in structuring the balance
sheet. Some accounting desired.
sample syllabus
BSFN 254 Introduction to Investment (3)
Fundamental
principles of investment and development of the student’s ability to
select the various investment securities that meet the investor’s
needs. A study of the principles and practices in security analysis and
a review of the methods commonly employed in the analysis of financial
statements.
BSFN 331 Money and Banking (3)
Instructor: Mark Rosa
A
non-technical overview of the role of financial institutions in the
economic process with emphasis upon the development of commercial
banking since 1960. The course is structured to give relatively equal
attention to each of the following three general areas: the supply of
loanable funds, the demand for loanable funds, and money and capital
markets.
sample syllabus
BSFN 346 Financial Markets (3)
Instructor: Lionel S. Booth
This
course is designed to introduce students to the different types of
financial instruments and the markets in which they trade. The
instructor will discuss the characteristics of the various products,
how they are valued, and how the markets in which they trade differ.
The student will study the money markets, the bond markets, the private
debt market (bank loans, etc.) and the equities market. If time
permits, the course will briefly cover the derivatives markets.
sample syllabus
BSFN 354 Intermediate Investments (3)
Instructor: Mark Rosa
Prerequisite: 254 or instructor approval
A continuation of Introduction to Investments (BSFN 254). This course
explores investment topics as they relate to individual investors and
professionals. Risk and return principles on securities and portfolios
are studied as well as valuation techniques and analysis of fixed
income securities, equities, and options. Financial statements, futures
markets, portfolio theory, and capital market theory are also covered.
The course assumes the student has a basic understanding of investment
vehicles and their characteristics.
sample syllabus
BSFN 356 Personal Financial Planning (3)
Instructor: Tina Dandry-Mayes, CLU, ChFC
While
laws and values continue to change, the abilities to analyze, evaluate
and make decisions remain central to building financial security. The
course develops these abilities and considers the skills to look for in
selecting competent bankers, brokers, accountants, insurance and real
estate professionals.
sample syllabus
BSFN 220 Special Topics in Finance (1-3)
These courses are subject to the nine-course (27 credit) limit on business, management and related courses.
HRDV 300 Learning and Training in Organizations (3)
An
overview of human resources training and development, including needs
assessment, training design, implementation and evaluation. This course
will integrate applied principles of adult learning. Various methods
and training media will be explored.
HRDV 333 Human Resources (3)
Instructor: Ann Snell
This class is an introduction to organizational, legal, and
psychological frameworks governing modern Human Resources
Administration. This course provides an overview of the Human Resources
function and the Human Resources department's role in furthering both
employee and organizational goals.
sample syllabus
HRDV 342 Managing Troubled Employees:
Sex, Drugs and Violence (3)
Prerequisite: Human Resources 333. Instructor approval
required for waiver of prerequisite.
This course will prepare the student to understand, identify and
manage the troubled employee on a macro and micro basis. The student
will learn to develop effective policies and procedures to address
the causes and concerns of troubled employees. The student will
become familiar with the legal and ethical issues surrounding troubled
employees. This course covers workplace trends, sexual equality,
sexual harassment, discrimination, life/work balancing, stress,
mental illness, drug and alcohol abuse, workplace violence, post-traumatic
stress intervention and employee assistance programs.
HRDV 345 Professional
Interviewing (x-listed as UCRJ 345)
This course teaches the art of interviewing individuals
in various situations. Potential interviewees will include victims,
witnesses, suspects, job applicants and children. Emphasis will
be placed on interviewing process with the intent to reveal deceit,
expose untruthfulness and corroborate truthfulness. The interviewing
process will be learned from the beginning stages whereby the interviewer
determines the objectives of the interview and establishes a rapport
with the interviewee. When necessary and warranted, techniques for
inducing stress and discomfort will be explored and potential responses
to stress will be discussed.
HRDV 352 Compensation and Benefits (3)
Instructor: Alice
McGrath, M.A., SPHR and Gerald
“Jerry” Fabre
This is a comprehensive analysis of the purpose, structure and
effectiveness of compensation systems. Topics include legal issues,
job design, job analysis, job evaluation, pay systems, incentives,
psychological and motivational aspects of pay, executive compensation
and compensation plan administration. Benefits are addressed at
a basic level.
sample syllabus
HRDV 353 Benefits Administration (3)
Prerequisites: Human Resources 352 and its prerequisite. Instructor approval required for waiver of prerequisites.
This course addresses issues regarding mandatory benefits such as
social security and workers compensation and voluntary benefits such as
medical and life insurance. Cost containment and the changing legal
environment regarding benefits are covered.
HRDV 365 Planning, Recruitment, and Selection of Human Resources (3)
Instructors: Alice McGrath, Dr. Charles Handler and Michelle E. Hayes, PHR, PMP
Prerequisite: Human Resources 333. Instructor approval required for waiver of prerequisite.
This course addresses the strategic, legal and administrative issues
associated with recruitment and selection of employees, including
assessment of staffing needs. The psychological aspects of Human
Resources flow systems are emphasized. Career issues are examined from
the point of view of the employee and the organization. The
coordination of Human Resources planning and organizational competitive
strategy is covered.
sample syllabus
HRDV 370 Performance Appraisal and Productivity (3)
Instructor: David Garic, M.A.
Prerequisite: Human Resources 333. Instructor approval required for waiver of prerequisite.
This course includes developing and implementing performance appraisal
systems appropriate for the organization's competitive strategy.
Students are introduced to productivity-enhancing work designs such as
Total Quality Management, teams, empowerment, and Business Process
Reengineering.
sample syllabus
HRDV 382 Human Resources Information Systems (3)
Prerequisite: Human Resources 333. Instructor approval required for waiver of prerequisite.
Human Resource functions are rapidly being computerized. This course
will cover computer applications in Human Resources including applicant
tracking, payroll and benefits administration, employee data bases, and
other applications. Basic HR research and program evaluation will be
introduced.
HRDV 392 Employment and Labor Law (3)
Instructor: Philip A. Costa
Prerequisite: Human Resources 333. Instructor approval required for waiver of prerequisite.
The Federal laws surrounding employment and their impact on Human
Resource policies and practices are addressed in this class. These
include the Equal Employment Opportunity Act, the Family and Medical
Leave Act, Americans with Disabilities Act, Occupational Safety and
Health Act, the National Labor Relations Act, and many others.
sample syllabus
HRDV 393 Industrial Relations (3)
This
course covers the fundamentals of Industrial Relations in the United
States. It addresses the historical roots of the labor movement and its
social and economic underpinnings. The major Federal laws governing the
relationship between unions and employers are covered. The issues of
union organizing, contract negotiations, impasses and strikes, contract
administration and grievance systems are discussed. The key differences
between unions in the public and the private sector are addressed. The
trends in Industrial Relations are addressed, including
labor-management cooperation, the decline of U.S. unions and the impact
of globalization on U.S. unions. Union avoidance through good Human
Resource practices is discussed.
HRDV 220 Special Topics in Human Resource Development (1-3)
These courses are subject to the nine-course (27 credit) limit on business, management and related courses.
BSMT 225 Business Communications (3)
Instructors: Janice L. Kazmier, J.D. and Ashley Keller Nelson
This
course focuses on the three main areas for learning: The theoretical -
a brief background and sources of communication theory. The practical
tools of communication theory as it applies to the world of work. The
experiential putting the tools to work in both a classroom setting and
in a "real world" business setting.
sample syllabus
BSMT 231 Principles of Management (3)
Instructors: Michael Kane, Ann Snell and Lionel S. Booth
Analysis
of the basic management process such as planning, organization,
coordination and control. Survey of the various schools of management
thought with emphasis on the process, human behavior and quantitative
schools of management. No prerequisites are required.
sample syllabus
BSMT 275 Introduction to Franchising
(3)
Instructor: Gregg Collins
This course will examine franchising as a business form. During
the semester, students will study franchising from the perspective
of both the franchisor and the franchisee covering all relevent
issues, including franchising agreements and related documents,
financing, site selection, marketing, financial management and operations.
the course will examine the franchisee/franchisor relationship,
contractual requirements, trademarks, territorial rights, compliance
issues, legal considerations and current issues in franchising.
BSMT 325 Business Statistics (3)
Instructors: Heather Williams, Ph.D. and Calvin R. Smith
A
survey of some of the more important concepts and techniques of
statistics. Illustrations are drawn from the business world; in
particular, time series analysis and index numbers are introduced.
Students are brought in contact with computer implementation of
statistical procedures. It is recommended that the student have a
background in high school algebra. Meets math proficiency requirement
for Bachelor of Arts and Bachelor of General Studies degrees only.
sample syllabus
BSMT 334 Managing Organizational Behavior (3)
This
course is an introduction to how organizations function. The student
will develop abilities to diagnose and respond more flexibly in
organizations they participate in and explore and reflect critically on
key themes in modern organizations. Major emphasis is placed on teams,
globalization and diversity, interpersonal and group communication,
organizational cultures and negotiating the fit between the individual
and the organization.
sample syllabus
BSMT 338 Business Ethics (3)
Instructors: Steven L. Zimmer, E.W. Huffstutler, Jr. and Lionel S. Booth P.E.
Prerequisite: 231 or approval of instructor
A theoretical critique and case oriented analysis of the &
moral, ethical, and value issues that challenge business,
industry, and corporate life with a view toward discovering ethical
principles and strategies applicable to the management process.
sample syllabus
BSMT 338-10 Business Ethics (Online) (3)
Instructor: Kay L. McLennan
A
theoretical critique and case oriented analysis of the moral, ethical,
and value issues that challenge business, industry, and corporate life
with a view toward discovering ethical principles and strategies
applicable to the management process. Also, in response to the recent
barrage of charges of breaches of ethical conduct by business leaders
(WorldCom, Enron, Arthur Anderson, Martha Stewart Living Omnimedia,
ImClone, Tyco, etc.), one module of the course will be devoted to the
exploration of your personal business ethics code of conduct.
sample syllabus
BSMT 360 Entrepreneurship (3)
Prerequisites: Finance 221 and Marketing 320 or approval of instructor
This course gives a brief historical survey of entrepreneurship,
discusses the personality traits common to many entrepreneurs, explores
ways to analyze new venture opportunities from marketing, production,
and organizational perspectives; and reviews the legal considerations
involved in starting a business and protecting a new venture idea.
Special emphasis is placed on solving the problem of financing the new
venture.
BSMT 365 Developing a Small Business (3)
Instructor: G. Geoffrey Lutz and Stephanie Kleehammer
This
course is designed to introduce students to the essentials of small
business start-up and management. This course will teach students
how to locate and analyze the opportunity, set up the operating
structure, develop the marketing and financial plans, and utilize
financial reports for the effective management of a developing
small business.
sample syllabus
BSMT 375 Business Internships (3)
Instructor: Robert Hailey
This course is designed to help students prepare for a career in
business through both education and experience. Students will be
required to spend 75 hours working in a business office. The internship
will be secured by the student with assistance from the professor. In
addition to the 75 hour requirement, students will attend all class
meetings scheduled. These class meetings are for the student's benefit
and designed to enhance their professional work experience.
NOTE: The Business Internship class should be taken during your last year of study for the Associate's Degree.
sample syllabus
BSMT 220 Special Topics in Management
(1-3)
Courses are subject to the nine-course (27 credit) limit on business, management, and related courses.
BSMK 320 Introduction to Marketing Principles (3)
Instructors: Tod A. Smith, Choose Taurman, Ann Snell and Kay L. McLennan
A study of our present-day marketing system from a managerial point of
view. Subjects covered include products, consumers, promotion, channels
of distribution, market research, pricing, marketing, feasibility
analysis, marketing law and international marketing. The majority of
class time is spent in lecture and discussing solutions to marketing
cases by the application of marketing principles.
sample syllabus
BSMK 330 Consumer Behavior (3)
Understanding
the consumer is the key to developing and implementing successful
marketing strategies. Disciplines such as psychology, sociology, and
anthropology provide insight into the factors that influence the
decision to buy. These factors are used to identify market segments and
to explain their buying habits and mental processes.
BSMK 340 Principles of Advertising (3)
Instructors: Richard A. Reso and Kay L. McLennan
This
course covers the fundamentals of advertising, beginning with the
history and evolution of advertising as an element in the economy, a
specialized form of communication, a craft, and an area of ethical
sensitivity. At the practical level, students will be introduced to
media planning and the emergence of new media, market research, agency
organization and creativity as well as the legal and ethical concerns
that advertising professionals must bear in mind.
sample syllabus
BSMK 341 Advertising II (3)
Prerequisite: 340 or instructor approval
This course requires the students to put together projects and
advertising campaigns that should enhance their understanding of
advertising and give them meaningful projects for their portfolio.
sample syllabus
BSMK 410 Marketing Research Design (3)
This
course focuses on the fundamental techniques and skills of marketing
research today, including research and survey design, data collection
methods, behavioral science techniques, computer programs and
techniques for statistical analysis, and marketing applications for new
product development and testing, sales forecasting, and advertising for
retail, industrial and international markets.
BSMK 220 Special Topics in Marketing (1-3)
REAL 232 Principles and Practices of Real Estate (3)
Instructor: Gayle H. Boudousquie, MAI
This course discusses the real estate business, market, ownership and
interests, contracts, land surveying, property description, title
transfers, closings, financing, mortgage market, liens, taxes,
assessments, brokerage, appraisal, leases and property insurance.
Experts in special fields contribute to lectures and discussions.
sample syllabus
REAL 245 Introduction to Urban Planning (3)
An
examination of the rules and regulations governing land use controls
and how these must be taken into consideration throughout design and
construction phases. The student will come to understand the necessity
for such regulations and the importance of conforming to them.
REAL 332 Advanced Real Estate Principles (3)
Instructor: Gayle H. Boudousquie, MAI
This course presents the principles of Real Estate that are necessary
for effective decision making in the marketing of real estate,
purchasing of real estate, and buy-hold-sell situations. The student
will study factors of supply and demand, financing options, investment
analysis, and the development process use in decision making by real
estate developers. (Discounted Cash Flows) The Louisiana Real Estate
Commission has approved this course for 45 hours towards resident and
general appraisal certification.
sample syllabus
REAL 229 Energy Efficient Homes: Profit and Conservation Opportunities
Instructor: Myron Katz
sample syllabus
REAL 334 Real Estate Law (3)
Prerequisite: 232 or approval of instructor
Legal aspects of real estate, including sales, mortgages, leases,
servitudes, successions, wills, closing costs and procedures,
judgments, liens, surveys, purchase contracts, condominiums and
townhouses.
REAL 335 Real Estate Appraisal I (3)
Prerequisite: 232 or approval of instructor
This introductory course emphasizes appraisal principles and
procedures. Special topics include the new appraisal law, changes in
current appraisal standards of professional practice, and report
writing techniques. A field inspection and the preparation of a factual
demonstration report is part of the course.
REAL 336 Real Estate Appraisal II (3)
Prerequisite: 335 or approval of instructor
This course is a continuation of Real Estate Appraisal I and an
introduction to appraising income-producing property. The emphasis is
on the development of income and expense statements and the use of
capitalization techniques. This course also includes a seminar on the
uses of computers in appraising real estate.
REAL 340 Real Estate Brokerage (3)
Prerequisite: 232 or approval of instructor
This course is designed to give an overview of general real estate
brokerage. It includes the broker and the license law, the real estate
commission, the specialist and the generalist in brokerage, when and
how to expand, sales personnel, recruiting, training and supervision,
administration of the brokerage operation, and other topics pertaining
to the day-to-day brokerage business.
REAL 351 Real Estate Finance (3)
Prerequisite: 232 or approval of instructor
An introduction to residential, multi-family, and commercial financing.
The course covers government guaranteed loans, conventional loans, and
innovative financing. Guest speakers are brought in to lecture on
construction loans, appraisals, title insurance, private mortgage
insurance and legal aspects of the mortgage.
REAL 360 Current Issues in Real Estate (3)
Prerequisite: 232 or approval of instructor
This course will be taught as a seminar. Topics include: creative
financing, advanced investment structuring, time sharing, property
insurance, transferring title-recordation, taxes and assessments, real
estate appraisal, condominiums, leasing real estate, syndication
exchange, and historic preservation. There may be changes in these
subject areas as the interest and accent change from year to year.
REAL 220 Special Topics in Real Estate (1-3)
Students wishing to qualify for the Louisiana Real Estate Salesman’s Licensing Examination
must complete a minimum of 90 contact hours of coursework (equivalent
to six credits or two real estate courses) including Real Estate 232
and one Real Estate elective.
Students who are interested in qualifying for the Louisiana Real Estate Broker’s License Examination
must complete a minimum of 150 contact hours (equivalent to 15 credit
hours) including Real Estate 232 and any four Real Estate electives.
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